Franchising

Franchising is a modern marketing concept with growing importance in the German market. Nowadays there are more than 800 franchise systems operating in Germany – trend: upwards.

Franchise systems are characterised by the entitlement of a franchisee to distribute established services and goods against an admission charge and current franchise fees paid to the franchisor. It is a good chance for setting up business especially regarding fiscal and economic terms. Contrary to and advantage over an individual start-up is the lower risk regarding financing and market acceptance.

A series of aspects has to be considered before joining a franchise system. In this process, the financial structure of the franchise concept is essential, just as the business plan.

Our experts have a broad experience in the support of successful franchise systems. Some of our clients have been awarded by the “Deutscher Franchise Verband, e. V.” (German Franchise Association, reg. ass.) with the prize for “Franchisor of the Year” and “Franchisee of the Year”.

The audalis group acts as an associated expert for the German Franchise Association.

Our expert-team offers the following services:

• Advisory service for franchisors and franchisees in all fiscal, economic and social insurance matters
• Setting up and legal analysis of franchise contracts
• Taking over of duties and responsibilities for financial controlling of franchise systems
• Ongoing servicing of franchisees regarding all questions around management and personnel management, marketing and strategy
• Future development regarding fiscal and commercial law matters in view of franchising
• Publication of information on accounting and tax of franchise systems