A company crisis is a precarious situation: It can sneak up on you from the darkest corner and often only becomes evident to those responsible when it has taken hold and it is difficult to deal with.
Typically, weaknesses in everyday operations are compensated by using resources (assets or additional capital) without actually finding out the root causes.
Companies frequently only seek expert assistance at a late stage, wasting the opportunity to find potential solutions with less urgent pressure to act.
There are clearly more benefits in not drawing a crisis out of its corner by making a conscious decision to evaluate potential challenges while times are good and coming up with viable solutions.